How To Get My Business on Top of Google Search

2. Do Keyword Research

Before you start coming up with topics and writing content for your website, it’s time for keyword research. You can start by using keyword generator tools like Google Keyword Planner, Semrush or Ahrefs to find new search terms related to ones you’re already ranking for. Or, you can use competitor keyword analysis to see what’s driving traffic to your competitors’ websites.

To help your business get to the top of Google search, consider these factors when you’re comparing keywords:

• Search Volume: Are enough people searching for the keyword on a monthly basis?

• Keyword Difficulty: Does the keyword have low difficulty with high search volume? How many other businesses are competing for this same keyword?

• Other Content That Is Ranking: Are you able to generate content of a similar length and quality as the ones already ranking on Google?

Once you’ve found keywords that are relevant to your business, it’s time to develop some content.

3. Create an SEO Content Strategy

Now, you can take those keywords and jazz them up with some engaging content. Try to come up with 3-5 topics for each keyword. Sometimes, the first idea will be a winner, but it’s always good to have options to choose from. Remember that your subject needs to be relevant to your audience and interesting enough for them to click on it. 

Additionally, factor in the search intent of your keywords. For example, the intent of the keyword phrase “legal SEO services” is to find a company page that offers those services – not necessarily a blog post talking about what legal SEO services are. 

Blogs are typically meant to go after longer-tail, informational-intent keywords, whereas web pages and landing pages are a better place to go after commercial or transactional-intent keywords.

Once you have topics in mind, it’s time to schedule them using a content calendar. Stay mindful of any holidays, promotions, or seasonal events that could warrant their own blog post and plan accordingly. Ideally, you should post a few times a week, but consistency is more important. Plan for the frequency that you know you can commit to.

4. Write Your SEO Content

It doesn’t matter how good your content is if search engines don’t show it to anyone! Here are some ways you can keep your content SEO-friendly and ready to rank on the top of Google:

• Use Subheadings: Heading tags help search engine crawlers understand what your content is about and what searchers can expect to learn from it. They also make content easier to read. 
• Integrate Keywords Naturally: Including keywords is important, but keyword stuffing is another thing entirely. As you weave keywords into your content, make sure the phrasing is natural. Don’t include any keyword more than once every 100 words or so. Check out this great blog on how to use keywords in your content.

• Keep Your Keyword in the Title: Your primary keyword should always be in your title in some form. Even if you can’t include the keyword verbatim, try to include similar wording.

While these practices are important to use, remember that the real audience for your content is the people who will click – not just the search engine algorithms. You need to write for both humans and algorithms to get in front of, attract, and maintain your target audience.

5. Set Up a Google My Business Profile

To set up a new Google My Business profile, sign into Google Maps with your email address. You can then add your business by clicking on the menu and selecting “Add your business.” From there, you’ll get on-screen instructions to finish signing up for your Business Profile and setting up the basics.

If your business already has a Google My Business profile on Google Maps, you can claim it by searching for the business name, clicking the business name, and then clicking “Claim this business > Manage now.” From there, you can verify that it’s your business and follow the on-screen instructions from there.

If you already have a Google My Business profile but it’s not delivering the results you want, you can optimize your existing profile. Here are some quick ways to improve your chances of getting to the top of local search results:

• Make sure your name, address, and phone number are consistent in your profile, on your website, and anywhere else your business is online.
• Write or update your business description. Are there some keywords you could add to help it rank when people are searching? 
• Add images to your listing, including your logo as a profile photo, a cover photo that represents your business, and additional business photos.

If you’re feeling overwhelmed with all of these steps to get your business on top of Google search, it’s time for a quick win! Setting up or updating your Google My Business profile is a great way to boost your local SEO efforts with something small you can do today.

6. Consider Link Building

Once you have some relevant and helpful content on your website, it’s time to start building links to it. This can help new potential customers find your business and increase your website’s authority and ability to get to the top of Google search. You can get links in a variety of ways:

• Write Guest Posts: Write guest posts on other businesses’ websites and link back to your own site. This can be done on sites that accept guest posting or in a link-swap format where the person you’re swapping with gets a link from you as well.
• Contact Businesses: Reach out to websites with a similar audience and ask them to include a link to your business in a resource page they have. This works best when you already have a fantastic, high-value post that can be linked back to.
• Hire Help: Hire a link-building service to take care of the legwork for you.

Link building is a long-term growth SEO strategy to help you get to the top of Google. You’ll get quick wins here and there, but you’ll likely see the most impressive results over time.

Get Your Business to the Top of Google Search With BKA Content

Whether you’re a seasoned SEO pro or just starting out, BKA Content is here to help you understand how to get your business to the top of Google search the right way. We’ve been in this industry for years and have enough practice to know how to create content that ranks. 

For SEO keyword research, link building, content writing and paid ads management that drive business results, get started with BKA Content today!