6 Evergreen Content Examples | Brafton

When you think of the word evergreen, you might think of the trees you put in your house around the holidays (visions of sugar plums, candy canes, etc). While this is correct, we’re not talking about pines covered in twinkling lights and ornaments. Rather, we’re covering evergreen content.

While these are vastly different topics, there’s one major similarity between saplings and evergreen content — they stand the test of time. At least, that’s the goal of this type of copy. Like firs refuse to lose their needles over the winter, evergreen content continues to fuel organic growth for your brand for years to come. 

However, this doesn’t happen without planning and intention. Just like how timely, trending blogs grab readers’ attention and play a huge role in your digital marketing strategy, lasting copy holds an equally important part — but they have different goals. 

Knowing how to write long-term content is vital to becoming a trusted source of information and an expert in your industry, which is exactly what we’re going over in this guide. So, strap in and get ready to learn about tried-and-true content strategies — and hear quite a few tree puns. Let’s grow!

Ever Heard of Evergreen Content? 

Evergreen content is a type of search-optimized content that’s always fresh and relevant. Now, you might believe all digital copy is like this, since you post it and it stays on your website forever. However, this isn’t the case. While a blog will stay on your site, it doesn’t mean it will draw people’s attention all year round. Evergreen content is different because it continuously pulls people to your site long after its publication date. 

Ultimately, this content is:

• Timeless: It covers a specific topic that won’t go out of style. Think of relevant content like “how-to” guides, listicles, FAQs or resource pages that are useful regardless of the season or latest trends.
• Valuable: It provides answers to common questions or solves problems that your audience frequently searches for, making it a go-to resource over time.
• Consistently relevant: It doesn’t need constant updates to stay useful. Even months — or years — after it’s published, people can still find it helpful and accurate.

This means news articles, blogs about specific events or trends and copy that includes lots of statistics aren’t evergreen — even though they’re still important. 

Refreshing Evergreen Content

Even though timeless content can withstand fads and stay pertinent, it’s not completely immune to the passage of time. As people’s preferences change and different keywords become more popular, it’s helpful to make updates and reoptimize your content periodically. 

Here’s why:

• Preserve accuracy and relevance: Industries evolve over time, and sometimes that impacts your digital marketing. Making adjustments here and there will ensure your writing reflects current realities. 
• Improve SEO performance: Search engines favor fresh, accurate content. Updating evergreen posts with keywords, internal links and new metadata can improve rankings and visibility.
• Enhance user experience: You never want your copy to feel old or “vintage,” as the kids say. While you’ll write evergreen content with that in mind, it doesn’t hurt to see how your audience is responding to it and make changes where needed. 

Examples of Evergreen Content: Inspiration for Your Own Content Creation

If you’re a visual learner or simply want to gain more confidence in your understanding of evergreen content before jumping into content creation mode, we’ve compiled a list of examples. Don’t be afraid to adapt these evergreen topic ideas and formats for your brand, staying true to who you are while taking advantage of this content type’s many benefits: 

Blog Posts and Guides

One of the most popular types of evergreen content due to their versatility, blogs and guides help readers solve common problems or receive answers to questions. Take this exact blog, for instance. We’re not covering something timely or referencing pop culture — we’re providing you valuable insight for improved evergreen content. This post doesn’t have a specific life cycle (unless evergreen content becomes irrelevant — which is highly unlikely), and it will live on, generating traffic for our Brafton website. 

Other examples include blogs about “How To Start a Blog” or “The Basics of SEO.” Here’s one blog we posted in 2018 that’s still relevant today:

Educational Articles

An educational article focuses on providing information to the reader on a particular topic. It’s not necessarily telling them how to do something like in the above example; instead, it’s simply helping them learn the ins and outs of a subject. For example, a blog about the benefits of hydration for your health.

FAQs and Tutorials

Similar to an ultimate guide, FAQs and tutorials answer common questions and show your audience how to do something. But rather than supply the user with a bunch of valuable information, this type of content will act as a step-by-step tutorial, whether that be on baking the perfect brownies or filing your taxes. These work so well because they directly provide people with the answers they seek, and they won’t go out of style. 

For instance, Google created an evergreen video tutorial on setting up Google Analytics:

Case Studies and Success Stories

This is one of the most compelling types of evergreen copy because it can be framed as a story, and it shows real impact. Not only does it put you in the expert position, but it demonstrates what you can do for your target audience — either now or in the future. It’s a way to toot your own horn without bragging, especially since past results for customers will always be engaging for current readers. 

Here’s another Brafton example to use as inspiration:

Glossaries and Definitions

One thing everyone uses is a dictionary, whether physically or digitally. That’s why content that contains glossaries and definitions is vital for your organization. Let’s say you work in a really technical industry like banking or insurance. Having a way to educate your customers can make you a go-to source of valuable information now, and the obvious choice for a partnership later. When you lend free assistance in your sector, it can show off your value to people even before they’re ready to make a purchase. 

Here’s a guide to marketing terms created by Mailchimp to use as a jumping off point:

Infographics and Visual Content

Visual content is highly shareable and can be a powerful way to break down complex topics into easy-to-digest formats. Infographics, charts and diagrams can serve as great evergreen content when they’re centered around foundational knowledge or universally relevant data. For example, an infographic that explains the stages of the customer journey or the anatomy of a great blog post that won’t become irrelevant anytime soon. 

Here’s one made by Wix:

Evergreen Content and SEO: How Do They Interact?

Evergreen content is great for drawing leads, but you might have your doubts about its effectiveness for SEO. Does this sound like a concern you have? 

Fortunately, evergreen content is a powerhouse for SEO, delivering consistent organic traffic long after it’s published. Unlike trend-based posts, evergreen content answers timeless questions and solves ongoing problems, making it a go-to resource for readers year-round. By maintaining relevance, it continues to climb or sustain its position in search engine rankings, pulling in clicks from users who are always searching for the same key topics — whether it’s next month or next year.

The secret to maximizing evergreen content? Smart keyword research. Choosing phrases with lasting search intent ensures your evergreen content idea stays relevant over time, attracting audiences who continuously seek out this information. Additionally, backlinks and social shares amplify the reach and authority of evergreen content. The more your content is cited and shared, the more search engines recognize it as trustworthy and valuable, keeping it working for the long haul. 

Also, by maintaining long-term pieces of content on your site, you provide continuous signals to search crawlers that this is a specific topic you know and care about — giving you topical authority over that subject. 

How To Nail Down Effective Evergreen Content Topics for Your Business

We’ve already established that not all content can be evergreen, so how can you find the topics that drive long-term results?  

It’s as easy as:

• Conducting audience research to identify pain points and needs.
• Using SEO tools to find high-ranking evergreen keywords.
• Repurposing existing content into evergreen formats.
• Ensuring content is detailed, high-quality and valuable over time.

By identifying what your audience is interested in or struggling with and aligning your content strategy with those topics, you’ll find ways your brand can intersect and capture people’s attention. For instance, we noticed that people want to create great evergreen content but don’t know where to start or what it looks like. Because we’re a content marketing agency and know about good writing, we decided to do something about it — which resulted in this evergreen blog post that you’re currently reading. Pretty nifty, right?

Ready to branch out and try creating timeless content that will fuel your SEO and build your topical authority far into the future? See how evergreen copy can fit into your digital marketing strategy, working together with trending topics to leaf readers pining for more.